Question 1

How do I calculate event cost per head?

Accepted Answer

Cost per head = total event cost / number of attendees. Total cost includes venue, catering, AV, entertainment, staffing, marketing, and contingency. A corporate dinner costing $50,000 for 200 guests has a $250 cost per head. Our calculator breaks this down by category.

Question 2

How do I set ticket prices for an event?

Accepted Answer

Break-even ticket price = total event cost / expected attendance. Profit ticket price = (total cost + target profit) / expected attendance. Adjust for early bird, VIP tiers, and group discounts. Factor in ticketing platform fees (typically 3-7%) which reduce net revenue.

Question 3

What is a good event ROI?

Accepted Answer

Event ROI = (event revenue + attributed value - event cost) / event cost x 100%. For corporate events, ROI is often measured in leads generated, pipeline value, or brand lift rather than direct revenue. A 3:1 return ($3 value for every $1 spent) is generally considered a good benchmark.

Question 4

Are these event management tools free?

Accepted Answer

Yes - completely free, no sign-up required. Results export to CSV or PDF.

Free Event Management Tools & Calculators

Event management calculators from brief to debrief

Event Management Tools - FAQ